I’ve had a few questions about what a copywriting resume should look like.
It’s a good and important thing to get right.
Because if you can’t even sell yourself properly, chances are you can’t sell your clients or potential employers’ products or services, either.
So if you want your copywriter resume to do the job it’s designed to do, you have to marry two different but relatable skills.
This is where copywriting and sales meet.
I’ll give you an example:
Once upon a time, I was browsing a listing website when an ad caught my attention and wouldn’t let it go for love or money.
Here’s the headline:
FOR SALE: One Budgerigar, Suspected Broken Wing
Now, while that might be a mildly offensive headline, here’s the thing….
There’s no not clicking that ad.
The curiosity level is off the scale.
You HAVE TO know what’s going on.
There’s no need to explain why that headline is so good.
And in case, you’re wondering….
(I know you are…)
No, the ad wasn’t for a budgie with its wing in a sling, but…
It didn’t matter!
The headline served its only purpose, which was to get people to click inside to read more.
So, this is the lesson for your own copywriter resume.
First, you have to stand out.
You have to say something right at the top of your resume that forces the potential client or employer to keep reading and not just toss you on the ‘no’ pile with all the other run-of-the-mill applications.
Once you have passed that first hurdle, you need a combination of two very powerful things.
Two things that I bet most of the people you’re competing with won’t have thought to combine.
Testimonials + Results
Which is to say, testimonials that specifically mention results you’ve achieved for a client.
If you’ve done a good job, any client will be happy to write you one.
For example:
“Paul’s writing contributed to a 300% increase in revenue over the space of 12 months. He has become the person I always turn to when I want copy that converts. Due to his experience beyond copywriting, he’s also an excellent sounding board for strategic marketing ideas.”
See how that works?
Not only they saying that I’m a reliable person to work with, but also that I got results for them that made them money.
That’s all people running businesses care about…
That’s all they want to see on your copywriting resume.
Are you a copywriter who gets results?