Copywriting Year One

In my first year freelancing, I read 15 books, bought 3 courses, signed 14 clients and made $107k…. here are my 11 rules.

There’s no need to “be ready.” Stop spinning your wheels, release the brakes, ignore fear and learn your lessons as you go.

Avoid project work. You can eliminate the early anxiety around the “feast and famine” of freelancing by focusing on retainer-based offers. Get some work, gain some confidence, stack some cash.

The most important skill isn’t getting clients, it’s keeping them.

The “best niche” exists at the intersection of work you enjoy doing and who has money. The short answer to “who has money?” is rich guys and B2B.

There are two dimensions to the game: your ability to position yourself and your copywriting skill level. Progress stalls if you secretly favor working on one over the other.

Don’t get memed into thinking hand-copying sales letters and ads isn’t the greatest thing you can do to improve your skill level.

Clients aren’t looking for years of experience or fancy credentials. They’re just looking for a high-quality sample of something similar to what they need.

If you can summon “flow” every day, you are never going to struggle.

As Twitter’s greatest teacher @abrasivisms hammered home to me, direct response is more about making offers than writing copy.

There is a not-insignificant percentage of your overall annual effort that should be spent meditating on how to best procure and promote results-based testimonials for your work.

The barrier to entry is so low and the demand so high that it’s easy just to drift around and make a good living. You have to desire to grow and expand your powers, woo bigger clients, kill others, work on bolder campaigns, risk failure to meet with glory.

P.S.P. French