To get you started on your journey to freelance copywriting freedom, the only question that matters is:
Which small group of people with deep pockets urgently needs me to write some wickedly effective copy for them?
To answer this, we use “inside information”…
1) Small group of people
This has less to do with the literal number of people you can help and more – much more – to do with whether or not they are easily and precisely targetable. You need to know where they hang out online.
2) Deep pockets
Are they already spending money on marketing? This should be the easiest part. You should instinctively be able to tell from their social media, website and general online “vibe” if they are equipped to wire you at least $1,000 without stammering or “running it past” someone else. If you have any doubts about this whatsoever, revisit 1).
3. Urgently needs me
This is where we thread the needle through the precise group of people who have deep pockets and loop it around the common problem that transcends industries.
An example that “transcends industries”:
I have written copy for startups in the healthcare, travel, online learning, and crypto industries.
The problem all startups have is they’re in a hurry not to die. The feature they all share is a pot of cash they are prepared to spend quickly on someone who can guarantee to communicate quickly, clearly and with effortless artistic grace what makes them so great.
This is how you get paid.