Don’t write the way you talk, write the way your prospect talks.
Your competition rests on the weekend.
Read Profit First.
Include a bitcoin address on your invoices.
Respect comes from results.
Use Chrome extensions ColorZilla & Fontanello to give proposals the same vibe as your prospect’s website.
Don’t call them proposals, call them action plans.
Take a break if you need a breakthrough.
Learn from the all-time giants, not the latest gurus.
David Ogilvy is your north star.
To write better than others, you have to WANT to write better than others.
Buy your clients random gifts.
Work to a timer.
Little tweaks make a big difference.
Black coffee with a green tea chaser is a great drop.
You will outgrow some clients.
Benefit + Curiosity is the only copywriting formula worth remembering.
Have a deliberate practice.
Surveys are your friend.
Leverage your subconscious to work 24/7.
Filing copy dopamine > push notification dopamine.
Know your hourly rate (tell no one).
DR copywriting isn’t about writing, it’s about making offers.
Keep track of where your clients come from.
Trending on YouTube & Medium are great for inhaling pre-validated hooks.
Be wary of ‘of’: often an opportunity to tighten your phrasing.
Have your own list + keep it warm.
Buy and use a printer.
Watch Succession on HBO.
Read Resonate by Nancy Duarte.
Quality is its own reward.
Defend what you’ve written.
Don’t be nice. Be cool, be excellent & be gone.