About - P.S.P. FRENCH

Hi, I’m Paul.

Five years writing for consumer magazines in London. Another five for technology startups in Berlin. These days, I’m a direct-response copywriter.

On this site, the posts are about the life and business of writing online. Stick around and you’ll notice I’ve created some popular products for online writers. If you’re looking for my email newsletter The French Memo you can sign up on the homepage.

I answer all emails and DMs that come my way, but if you’re in a hurry you can jump the queue as a Copy Custard subscriber.

Thanks for stopping by.

I had the pleasure of working with Paul as a direct response copywriter and can confidently recommend him for any projects related to the marketing funnel. In particular, Paul was able to improve our email open rates, doubling them in some cases. His ability to craft compelling and persuasive copy helped us to drive more conversions.

Paul re-worked my indoctrination sequence and as far as testing goes, I’m sold – I’ve already got a +20% jump in revenue. So glad we worked together and can’t wait to see what comes when I start promoting the email list.

Paul is an excellent copywriter. The kind that does the research legwork so his writing never sounds like a formula. He delivers emotionally-charged copy, on time, and is a pleasure to work with. Highly recommended.