Russel Crowe has starred in some good movies that aren’t Gladiator.
In A Beautiful Mind, for example, he plays Princeton graduate student John Nash who gets the idea that will eventually win him the Nobel prize while trying to hook up with girls in a bar.
A beautiful blonde walks in…
She’s with four other girls.
Nash is with three of his friends.
And he does something none of them expect.
He warns them against trying to compete for the blonde because if they all go for her, all the others would know they were second choice.
And no-one would get to boogie.
But, Nash argues, “If none of us go for the blonde, we don’t get in each other’s way, and we don’t insult the other girls. It’s the only way we win. It’s the only way we all get laid.”
It’s quite a famous scene. You probably remember it anyway.
But I don’t bring it up because I want to talk about Russel Crowe movies that aren’t Gladiator.
I bring it up because it’s about a BIG IDEA that changes the way people think.
So I’ve been thinking about Twitter a bit recently.
And of the generally agreed-upon strategies for growth is to get bigger accounts to retweet you.
But there’s a problem here.
Bigger accounts have lots of smaller accounts already trying this strategy on them.
It’s hard to get them to notice you because you’re competing with everyone else, especially if you’re an account without many followers.
Big accounts are the blonde in the bar.
I believe a much better strategy, at least if you have less than 1,000 followers like I do right now, is to get the attention of accounts who have between 1,000 and 10,000 followers.
Much less competition.
Much more fun, too.
So that’s my play.
P.S.P. French