The two easiest ways to get started with direct response copywriting:
~ Emails and Facebook Ads ~
These are the most-in demand services, the easiest to deliver and the best way to build your portfolio and get a few testimonials under your belt.
There is one more. If you have experience writing content, you might like to lend your pen to advertorials. These are also in high-demand – and well paid – but you need to know where to look to find this work.
For the majority, you want to start with either emails or Facebook Ads. For Facebook, don’t worry about doing the copy, creative and setting up the ads. If you can – cool. This instantly bumps you into a higher pay bracket. But if you can’t, this requires adding two monster-sized skills to you arsenal at a time when your ONLY GOAL is to get paid for writing copy that converts.
Don’t do this to yourself. I tried… instantly traumatizing.
All you need to do is provide the copy and make suggestions about the creative. Any client that is halfway serious will already be working with a designer and a media buyer.
But what about the eternal fortunes to be plundered by writing high-converting sales pages that pay you eternal royalties right down the pipe?!
Seriously, don’t worry about building complex campaigns and writing sales pages straight away. This is out-of-sequence. The big boss man isn’t going anywhere. You’re still coming up through the ranks.
Get some work, gain some confidence, stack some cash.
P.S.P. French