Football | P.S.P. FRENCH

Top Tips for Recovering from a Broken Leg

(Photo: bunchofpants)

I broke my leg playing football. The pain, which is extraordinary, is not something it’s easy to misdiagnose. You know when you’ve got a broken leg. You also know that you’ve got a lengthy spell out of action and on the sofa, during which the daily habits you adopt will significantly effect how quickly your bone heals. Here are some tips (some legitimate science, some not) for making the most of your recovery period…

Continue reading “Top Tips for Recovering from a Broken Leg”

Something I Once Wrote About Zinedine Zidane

(Photo: markeb23)

I wrote this a few days after the 2006 World Cup Final. It’s some celebratory guff regarding a player who I’m lucky enough to have once seen play. The article originally appeared on tribalfootball.com, but after a site re-launch it appears to have been discarded. So, to appease my ego and in the interests of diligent archiving, I’m just going to keep it here instead…

Continue reading “Something I Once Wrote About Zinedine Zidane”

“Paul taps into the customer’s mind like a therapist. He’s got something you can’t just buy or learn. You can see and feel he’s put the reps in. I couldn’t have been happier with how things went. As far as I’m concerned, Paul’s the only copywriter that matters in the online world.”

Parker Worth
The Digital Storyteller

“Paul came in and built me a whole new marketing funnel – with a particular focus on a carefully curated indoctrination sequence. Since we completed the project, I’m now pleased to say I’ve got people booking themselves into my calendar on a weekly basis (47% uplift in calls already in less than 2 weeks). And what’s been especially rewarding is people are showing up extremely motivated to work with me which is saving me so much time.”

Tom Simmons
Executive Coach

“Paul wrote the indoctrination sequence to my personal brand’s newsletter. He really took the time to learn more about me, and recreate my voice for the email sequence. His work has resulted in consistent 5 figure months since the launch of the newsletter. Would highly recommend him for any sales and marketing matters for your business.”

John Constas
Kinesiologist & Lifestyle Optimiser

“I had the pleasure of working with Paul as a direct response copywriter and can confidently recommend him for any projects related to the marketing funnel. In particular, Paul was able to improve our email open rates, doubling them in some cases. His ability to craft compelling and persuasive copy helped us to drive more conversions.”

Jakub Michalski
Marketing & Community, AJ&Smart

“Paul re-worked my indoctrination sequence and as far as testing goes, I’m sold – I’ve already got a +20% jump in revenue. So glad we worked together and can’t wait to see what comes when I start promoting the email list.”

JK Molina
Tweets & Clients

“Paul is an excellent copywriter. The kind that does the research legwork so his writing never sounds like a formula. He delivers emotionally-charged copy, on time, and is a pleasure to work with. Highly recommended.”

Oliver Cantin
Co-founder and CEO, B1 Strategy

“Paul took what was a time-consuming and increasingly difficult task out of my hands and turned it into one of the strongest aspects of my business. So much so, that I regularly thank myself for choosing to work with him. He can accurately identify the energy I want to give off and then tunes it far better than I or anyone else could have – in turn actually creating a voice for the brand that never even existed before.”

Sami Loyal
YouTuber

“I worked with Paul on a number of projects over a period of 18 months and apart from being an excellent writer and an overall badass to work with, I was always impressed with his analytical approach to the SEO side of content creation. His insights and understanding drove our SEO content to the next level and for example, as part of an individual month-long project, we saw an increase of 500% in traffic related to some of the most important keywords for us.”

Aleksi Seppo
Head of Marketing Intelligence at AirHelp

“Paul’s writing at CareerFoundry contributed to a 300% increase in revenue over the space of 12 months. He has become the person I always turn to when I want copy that converts. Due to his experience beyond copywriting he’s also an excellent sounding board for strategic marketing ideas.”

Malcolm Cannon
Head of Communications at F2Pool

“Paul’s aptitude for language and the creativity of his communication from his foundations in journalism are perfect for storytelling and grassroots SEO. Paul also has a solid network and put me in touch with the illustrator that eventually produced the cover of my textbook. He has my five-star recommendation for his work, the impact he can bring to a marketing program is game-changing.”

Gregory Cristal
Global Adserver Product Lead at Adform