What do you do when you’re all out of instinct, inspiration, ideas and ingenuity? Use the greats as your guide to get you BACK IN THE GAME.
I once had to phone up a celebrity and ask them why they’d never had a dog. Their answer: “Because they take away your liberty and they stink.” Well, I’ve never had a swipe file. Because they make you lazy and your copy sloppy. But frameworks? They rock.
