So here’s a story.
In 2010, I sat a supremely talented performer called James Brown (seen here on ITV’s Penn & Teller: Fool Us) in front of a dictaphone for three straight days, asked him simply to talk and only let him leave the room for occasional toilet breaks and food.
Then, I enlisted the help of a transcription service. They came back a week later with a monstrous 135,000 word document which I had painfully failed to specify should not have been verbatim.
It was a horrible sight; as long as a dozen university dissertations strung back-to-back and flecked with stuff like ‘Where’s the bog?’ Not a good start. But, a year and a half later, we have a book.
A book that has SOLD OUT.